Digital Basics
Plain-language introductions to the accounts and systems behind a business website and marketing.
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- Domain names
- Web hosting
- Website and account ownership
- Web design versus web development
- WordPress and content management
- SEO and local search
- Google Ads and PPC
- Analytics and conversion tracking
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The domain points people toward a service, hosting serves the site, the content-management system stores editable content, search and ads attract visits, and analytics records selected interactions. Ownership and access determine whether the business can inspect or change any of those pieces.
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9 results
Alphabetical by title. Inclusion is not an endorsement.
A Small-Business Digital Account Ownership Checklist
A practical checklist for confirming direct control of essential digital accounts without relying on shared passwords.
Read & understandDigital basicsAnalytics and Conversion Tracking
Analytics records selected interactions; conversion tracking labels particular actions as valuable for reporting or optimization.
Read & understandDigital basicsDomain Names
A domain name is the human-readable name people type to reach an internet service, such as example.com. It is not the website files or the hosting account.
Read & understandDigital basicsGoogle Ads and PPC
Pay-per-click describes advertising where a click can create a charge. Google Ads supports several campaign types and bidding goals, so PPC is not a complete description of every setup.
Read & understandDigital basicsSEO and Local Search
SEO improves a site’s ability to be crawled, understood, and found in organic search. Local SEO focuses on geographically relevant results and business profiles.
Read & understandDigital basicsWeb Design vs. Web Development
Web design focuses on content hierarchy, interaction, layout, visual communication, and usability. Web development implements behavior, integrations, data handling, and technical structure. Many projects combine both.
Read & understandDigital basicsWeb Hosting
Web hosting provides computing, storage, and network service that makes a website or application available online.
Read & understandDigital basicsWebsite and Account Ownership
Website account ownership means the business has durable, direct control of the essential accounts, assets, recovery methods, and access records behind its digital presence.
Read & understandDigital basicsWordPress and Content Management
A content management system lets authorized users create and update structured website content. WordPress is open-source CMS software built around content, themes, plugins, users, and settings.
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