Mobile Experience
We inspect the site where most users encounter it first.
- Navigation and menu usability
- Readability, spacing and tap targets
- Forms, responsiveness and overflow
- Mobile conversion path
Ghost Dev Stack services
Digital services built as one operating system.
We design, build, rank, automate, measure, host, and improve the digital infrastructure behind growing businesses. Start with one focused need or connect the entire stack under one accountable partner.
Free website audit with every quoteMobile-first design and codeStanding SEO and AEO improvement
Connected service architectureaudit included
01BuildWebsites, platforms, landing pagesready
02Rank + AnswerSEO, AEO, local and content systemsactive
03AutomateAgents, CRM, routing and workflowsrunning
04MeasureAnalytics, tracking and paid acquisitionverified
05MaintainHosting, migration, security and supportstable
06RepresentLocal visibility, reviews and mediavisible
One connected operation
StrategyDesignDevelopmentSEOAEOAutomationAnalyticsHostingCloud
Complimentary with every quote
Every service starts with a free website audit.
We review the visible website and digital foundation before recommending work. You receive a concise diagnosis, clear priorities, and a scope tied to actual findings.
No obligation
A useful diagnostic—not a disguised sales call.
Request Audit
The audit is included whether you are requesting a website, ongoing SEO and AEO, automation, tracking, hosting, or a full-stack engagement.
Technical Health
We identify obvious technical issues that can block performance or trust.
- Page-load and oversized media concerns
- Broken links, SSL and visible script errors
- Forms, CTAs and indexability
- Platform or plugin concerns when visible
SEO & AEO Foundation
We look at traditional search and answer-engine readiness together.
- Titles, headings and search intent
- Service, city and internal-link structure
- Schema, entities and answer-ready content
- Thin, duplicate or unfocused pages
Conversion & Lead Flow
We review whether the site helps a visitor understand, trust, and act.
- Offer clarity and CTA visibility
- Contact and quote friction
- Trust signals, proof and reviews
- Obvious visitor drop-off points
Analytics Snapshot
We check for visible measurement tools and obvious implementation risks.
- GA4 and GTM presence
- Advertising pixels and duplicate scripts
- Missing conversion opportunities
- Basic consent-banner behavior
Platform & Infrastructure Fit
We consider whether the current environment supports the business goals.
- WordPress, Webflow or custom architecture
- Hosting, CDN, backups and staging
- Azure resource opportunities
- Pumpkin, integrations and automation fit
Your audit summary
Clear findings, priorities, and next steps.
We use understandable status labels—Strong, Needs Improvement, Priority Issue, or Not Yet Evaluated—rather than an arbitrary score designed to create urgency.
01What is working and should be preserved
02What needs attention and why it matters
03Critical, high-priority and growth opportunities
04A recommended service scope tied to the findings
The free audit is a high-level diagnostic based on the website and information available during quoting. It does not include a complete crawl, accessibility certification, legal or regulatory compliance review, penetration test, detailed backlink analysis, custom keyword research, code remediation, analytics debugging, or implementation.
Core services
Choose one capability—or connect the entire stack.
Each quote includes the free website audit, and every build is planned mobile-first before wider layouts are added.
01 / BUILD</>
Custom Websites & Digital Platforms
Conversion-focused websites, service pages, landing pages, microsites, directories, membership experiences, and custom digital tools built around the business.
Common scope- Mobile-first UX, responsive systems and accessibility-aware structure
- WordPress, Elementor, Webflow, Next.js and custom static builds
- Forms, quote flows, payments, directories and gated experiences
- Performance, launch QA, analytics and maintainable handoff
Free website audit included with quote
Discuss a build →02 / RANK + ANSWERAEO
SEO, AEO & Scalable Content Systems
Technical SEO and Answer Engine Optimization managed as standing search work—not as isolated one-time tasks.
Common scope- Technical, local and service-area SEO architecture
- Ongoing AEO, answer-ready content, schema and entity clarity
- Service pages, city pages, editorial systems and programmatic deployment
- Internal linking, indexation, Search Console and iterative testing
Standing search workAEO stays active inside the SEO program.Content, structured data, entity signals and answer visibility continue to evolve after launch.
Free website audit included with quote
Plan search growth →03 / AUTOMATEAI
AI Automation & Business Workflows
Operational systems that connect leads, email, vendors, CRMs, data, reporting and human review without replacing necessary judgment.
Common scope- Lead routing, qualification, follow-up and notification workflows
- Email triage, vendor sourcing and quote coordination
- CRM, calendar, forms, APIs and internal data integrations
- Human approval gates, logging, error handling and documentation
Free website audit included with quote
Map a workflow →04 / MEASURE{ }
Analytics, Tracking & Paid Acquisition
Clean measurement and campaign infrastructure so the business can connect traffic, leads, sales and optimization decisions.
Common scope- GA4, GTM, pixels, events, conversions and attribution cleanup
- Google Ads and Microsoft Ads setup or management
- Funnel event maps, testing, QA evidence and documentation
- Consent-aware implementation and reporting structure
Free website audit included with quote
Repair measurement →05 / MAINTAIN∞
Hosting, Maintenance & Emergency Migration
Managed infrastructure and ongoing support for businesses that need stability, recoverability, and a technical partner who understands the site.
Common scope- Hosting activation, DNS, SSL, staging, backups and security
- WordPress, database, domain and email migration
- Emergency recovery, vulnerable-theme replacement and repair
- Updates, monitoring, optimization and long-term technical care
Free website audit included with quote
Stabilize a site →06 / REPRESENTGBP
Local Visibility, Reputation & Media
Ongoing representation across local search, Google Business Profile, reviews, social publishing, and platform-aware content operations.
Common scope- Google Business Profile optimization, posts, Q&A and listing hygiene
- Review workflows, responses and reputation monitoring
- Content planning, publishing and brand consistency
- Discreet, platform-aware support for restricted industries
Free website audit included with quote
Improve representation →Platform and cloud capabilities
We select the environment around the work—not the other way around.
These platforms are part of the working toolkit. Pumpkin remains its own independent software entity.
P/Independent software platform
Pumpkin
Pumpkin is independent software that Ghost Dev Stack uses and can build with. We can plan implementations, structure content and workflows, connect supporting services, and develop the surrounding experience when it is the right fit.
- Structured content and publishing architecture
- Custom front-end experiences and integrations
- Workflow-aware builds and implementation support
- Ongoing development around the platform
Ghost Dev Stack does not present Pumpkin as an owned product, subsidiary, or proprietary platform.
W/Visual development and CMS
Webflow
Webflow supports polished marketing sites and campaign experiences that need responsive design, interactions, CMS collections, reusable components, and a manageable editing experience.
- Responsive builds and conversion pages
- CMS collections and reusable systems
- Interactions, motion and component-driven layouts
- Migration, optimization and client handoff
Best when visual control and fast iteration matter more than application-level complexity.
AZMicrosoft cloud resources
Microsoft Azure
Azure resources can support applications, websites, media, data, integrations, deployment workflows, security, delivery, logging and monitoring.
StorageBlob and media assets
AppsApp Services and Functions
DataManaged data resources
SecurityIdentity and access
DeliveryNetworking and CDN
OperationsDeployment and monitoring
Resources are combined according to the build's requirements rather than added for complexity's sake.
WordPress + ElementorFlexible service businesses, content systems and client-managed sites.
Next.js + CustomApplications, complex interactions and custom front-end systems.
Cloudflare + CDNDelivery, caching, protection and performance support.
APIs + IntegrationsCRM, forms, payments, email, data and operational workflows.
Analytics StackGA4, GTM, pixels, ads and verified conversion events.
Ways to work together
Focused help or a connected operating partner.
The free website audit helps determine which engagement is appropriate before scope is finalized.
Solve one defined problem.
Best for a new landing page, migration, tracking repair, automation, Webflow build, Azure resource need, or platform implementation.
- Clear beginning and end
- Defined deliverables and QA
- Documentation and handoff
Keep search and conversion moving.
Best for standing SEO and AEO, content systems, CRO, local visibility, analytics, advertising, and iterative improvements.
- Prioritized operating backlog
- Continuous testing and refinement
- Search, answer and conversion growth
Connect the entire operation.
Best when website, search, automation, tracking, hosting, media and infrastructure need one accountable technical partner.
- Shared architecture and roadmap
- Less vendor fragmentation
- Long-term ownership and support
Build standards
The code and design begin with the smallest screen.
Desktop is an enhancement—not the starting point. Layouts, content hierarchy, buttons, forms and interactions must work at mobile width first.
Base CSS is the mobile layout.
Single-column flow, readable type, full-width actions and touch-safe controls are defined before min-width enhancements.
Usable beyond a mouse.
Semantic structure, keyboard access, visible focus, sufficient contrast, reduced-motion support and understandable labels.
Important actions can be verified.
Forms, calls, purchases and funnel events are mapped, tested and connected to analytics when included in scope.
SEO and AEO are structural.
Page intent, headings, schema, entities, internal links and answer-ready content are considered during the build.
No mystery systems.
Reusable patterns, sensible naming, documented workflows and clean handoff reduce future technical debt.
Launch means tested.
Mobile behavior, forms, links, tracking, performance, browser behavior and critical workflows are checked before handoff.
How the work moves
Audit first. Then prioritize, build, verify, and improve.
The process is lightweight enough for a focused task and disciplined enough for a complete digital operation.
Audit
Complete the complimentary review and identify the real constraint.
Prioritize
Separate critical issues, high-priority work and growth opportunities.
Architect
Map pages, data, workflows, platforms and ownership before building.
Build
Implement the approved scope from the mobile layout upward.
Verify
Test the experience, forms, tracking, search readiness and handoff.
Improve
Continue AEO, SEO, conversion and operational refinement where needed.
Common questions
Scope, platforms, audits, and ongoing work.
The quote will clarify the exact deliverables, access requirements and what the free audit could or could not evaluate.
Is the website audit actually free?
Yes. The high-level website audit is included with every genuine service quote and does not create an obligation to proceed.
What is not included in the free audit?
It is not a full technical crawl, accessibility certification, legal review, penetration test, detailed backlink analysis, custom keyword study, analytics debugging project, or implementation engagement.
Can you work with an existing website?
Yes. We can improve, migrate, stabilize, track, optimize, or selectively rebuild an existing site when replacing everything is unnecessary.
Is AEO a separate one-time service?
No. AEO is treated as standing work inside ongoing SEO because answer engines, entities, structured data, content coverage and search behavior continue to change.
Do you own Pumpkin?
No. Pumpkin is an independent software platform. Ghost Dev Stack uses it and can build with or around it when appropriate.
Can you build in Webflow?
Yes. Webflow is used for responsive marketing sites, CMS-driven content, interactions, reusable systems, optimization and client handoff.
What can you do with Azure?
We are familiar with Azure resources for storage, applications, functions, data, security, networking, delivery, deployment, logging and monitoring.
Do you provide ongoing support?
Yes. Ongoing arrangements can include hosting, maintenance, SEO and AEO, analytics, advertising, automation, local visibility and iterative site improvements.
Free audit + project quote
Tell us what needs to work better.
Include the current URL, the primary goal, and the problem you are seeing. We will review the visible website and recommend the most sensible scope.
